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Jappy football x futbola

We opened Jappy's closet to give a new life to its retro clothing and create a collaborative action on social media. We had it clear from beginning and selected pieces specifically around an era: England in the 90s.

Deindustrialization. The end of Thatcherism. A football that was in full change and fleeing from hooliganism. The Taylor Report and the start of the Premier League. Euro 96 and Paul Gascoigne running down the wing of the old Wembley.

clipping, august 11, 2019

FUTBOLA

Creative Direction and campaign Photography for Jappy Football

July 2023